Kaizen Affiliate is a performance media-buying desk for iGaming and finance operators. In-house buyers, an in-house creative studio, attribution on our own rails. Priced on outcomes. Kaizen (改善): one percent better every day, compounded into player acquisition that operators raise caps for. iGaming first. Finance second. RevShare preferred.
THE STATEMENT
Lifetime aggregates across iGaming and finance verticals, reconciled against our own attribution rails — not platform-reported numbers. Leads are finance-book volume; FTDs span both books. Source-level breakdowns available under NDA.
THE PRACTICE
We run paid social, search, and native like a trading desk: positions opened daily, losers cut inside 72 hours, winners scaled until the GEO complains. No account managers between you and the buyer filling your cap.
CHANNELS: META · GOOGLE · NATIVE — CADENCE: DAILY P&L, PER CAMPAIGN
In-house AI-video and UGC-style production at desk speed: scripted, voiced, cut, and live in 24–48 hours. Volume is the strategy: 150+ variants a month. The auction pays whichever desk brings more hypotheses.
OUTPUT: 150+/MO — FORMATS: VIDEO · UGC · STATIC — EVERY VARIANT TAGGED TO FTD
Attribution rails configured and run in-house. Every click carries its full history (source, creative, landing, GEO) through to FTD and beyond. Server-to-server postbacks with parity checks against your CRM, per-creative D1–D30 cohorts, fraud filtered before a lead ever reaches your pipe. We don’t argue about attribution; we screenshot it.
S2S POSTBACKS · PARITY-CHECKED AGAINST YOUR CRM · PER-CREATIVE D1–D30 COHORTS · SUB-ID TRANSPARENCY
Accounts that don’t burn are the ones that compound. Policy-clean funnels, GEO-correct legal pages, account hygiene run as a standing discipline. The boring work is the moat.
PRE-FLIGHT REVIEW: EVERY ASSET, EVERY GEO — LICENSED-MARKET PLAYBOOKS
THE LOOP
HYPOTHESISSPENDMEASURECUT / SCALE
Every position runs the same loop. No creative is precious. No source is sacred. The desk that iterates fastest owns the auction.
One percent a day is 3,678 percent a year.
That arithmetic is the entire company.
COVERAGE
Casino and sportsbook player acquisition. RevShare and CPA, licensed and regulated-market playbooks, player quality first.
Trading and investment lead generation. Compliant funnels built to survive Tier-1 scrutiny, because they have to.
We buy like the regulator is watching, because in our best markets it is: German GlüStV advertising windows and deposit-limit rules, UK CAP Code gambling guidance, Ontario’s AGCO registration and iGO operating regime. Known before the first dollar of spend. Licensed markets by playbook; grey markets by explicit operator agreement only.
40+ GEOS LIVE · TIER-1 WEIGHTED · LOCALIZED FUNNELS, NOT TRANSLATED ONES.
TERMS
An agency that doubts its own traffic hides behind flat CPA and hopes. We prefer to be paid the way you make money: a percentage of the players we deliver, for as long as they play. 40% RevShare partnerships are our standing benchmark.
From signed IO to first tracked deposit: typically under two weeks.
DILIGENCE
The questions your risk team will ask. Answered first.
On request, under NDA: source-level traffic breakdowns, creative libraries with policy notes, read-only tracker access, compliance documentation per GEO. Core pack inside 48 hours; per-GEO documentation scoped on the call. We built this desk to survive scrutiny. Scrutiny is cheaper than churn.
DILIGENCE PACK · NDA FIRST · CORE PACK IN 48H
Ask us the hard questions first. It saves both of us a quarter.
Operators, program managers, networks. Read and answered by a principal, not a pipeline, inside one business day. Deal memo within 48 hours of the intro call.